Chapter 4: Consumer & Stakeholder

4.1 Current Consumer Characteristics

Demographics
Age: 18-40 years old
Gender: Male & Female
Education: SPM, Diploma –There description or Manu book to read.
Occupation: Employee, Business owner
Income range: RM1500-RM4000
Race & Ethnicity: All
Geographic location: sub-urban

Psychographics
Perception: They look for affordable products that suit their needs.
Learning: Simple consumers who have smaller criteria of choosing products.
Motivation and needs: They require simple basic appliance that can serve their needs. They don’t need complicated or high technology appliance of services.
Attitude: Simple, Contented, Easily Satisfied
Personality: Not particular
Lifestyle: Love to cook, focus on quality of life

4.2 Stakeholders
Chairman and CEO: Mr. Zhang Ruimin
President: Ms. Yang Mianmian
Vice Chairman: Mr. Wu Kesong

Board of Directors
Executive Directors
Ms. YANG Mian Mian (Chairman)
Mr. ZHOU Yun Jie
Mr. LI Hua Gang
Mr. SUN Jing Yan

Non-executive Directors
Mr. WU Ke Song (Deputy Chairman)
Mr. LIANG Hai Shan

Independent Non-executive Directors
Mr. WU Yinong
Mr. YU Hon To, David
Dr. LIU Xiao Feng

Principal Board Committees
Audit Committee
Mr. YU Hon To, David (Committee Chairman)
Mr. WU Yinong
Dr. LIU Xiao Feng

Remuneration Committee
Mr. WU Yinong (Committee Chairman)
Dr. LIU Xiao Feng
Mr. YU Hon To, David
Mr. WU Ke Song
Mr. ZHOU Yun Jie

Nomination Committee
Mr. YU Hon To, David (Committee Chairman)
Mr. WU Yinong
Dr. LIU Xiao Feng
Mr. ZHOU Yun Jie

Company Secretary
Mr. NG Chi Yin
Legal Advisors
As to Hong Kong Law
DLA Piper Hong Kong
As to Bermuda Law
Conyers Dill & Pearman
Principal Banker in Hong Kong
Industrial and Commercial Bank of China (Asia) Limited
Principal Banker in the PRC
China Construction Bank Corporation
Auditors
Ernst & Young