The demographics of Malaysia are represented by the multiple ethnic groups that exist in this country. Malaysia's population, as of September 2008, is estimated to be 27,730,000, which makes it the 43rd most populated country in the world. Of these, 5.44 million Malaysians live in East Malaysia and 21.2 million live in Peninsular Malaysia. Malaysian population continues to grow at a rate of 2.4% per annum; about 34% of the population is under the age of 15. Malays and other Bumiputera groups make up 65% of the population, Chinese 26%, Indians 8% and other unlisted ethnic groups 1%.
Population distribution is uneven, with some 20 million residents concentrated in the lowlands of Peninsular Malaysia, which has an area of 131,598 square kilometers and is slightly smaller than the State of Louisiana in the United States.
8.2 Education Attainment and Income Level
In general, the population is becoming more educated over time, with growth in those with secondary and higher education far outpacing those with primary and no education (Figure 1).
Figure 1: Average Educational Attainment in Malaysia, 2009
Competition for jobs is stiff, as there are more graduates in the market. Increasingly educated population should lead to the bigger pool of skilled workers able to drive economic growth, which will improve general living standard and increase in disposable income/ purchasing power.
8.3 Demographics
Age: 25-35
Gender: Male & Female
Education: SPM, Diploma to tertiary education
Occupation: Employee, Business class, Retiree
Income range: RM2000 – RM4000
Race & Ethnicity: All
Geographic location: Urban and sub-urban
8.4 Psychographics
Perception: Looking for value for money products that meet their needs in personal care.
Learning: Magazines, Mass media
Motivation and needs: To have an easier life with an affordable price
Attitude: objective- an unbiased view-able to leave personal judgments aside, matter- of-fact--accepting of conditions; not fanciful or emotional, judgmental- authoritative and often having critical opinions
Personality: Modern-have the intent to have an easier life, capable-have the basic economy to buy things, knowledgeable- smart enough to made decision
Lifestyle: Adventure-
Look at the opportunities to explore and challenge yourself and your family.
See new things, taste new foods, hear new languages or accents. Willing to try new things
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