Chapter 7: SWOT Analysis

7.1 Strength
• Much cheaper and affordable price for consumer.
• The longest warranty for the product in the white goods industry.
• Haier electronic is top 4 in the worldwide and top 1 in China.
• Leading of innovation in the industry.

7.2 Weaknesses
• Not much choice in the market.
• Most product design work still been done in China
• Customer service does not on call in 24hour and 7day per week.
• Consistency of product quality across all market is still a bit suspect.

7.3 Opportunities
• Mega sale in the country 3 time a year help to increase the sale.
• Sponsorship event example OLYMPIC, FIFA so more people will trust HAIER.
• When there is an economy down turn, people will choice cheaper product.
• Save the earth campaign are active every place, HAIER have ECO FRIENDLY product.

7.4 Threats
• Rumored about HAIER being a low quality product as a china brand.
• Perception of the consumer, JAPAN or KOREA white goods product are the best.
• Competitor in the market over shadow HAIER.
• Electricity bill increase.